Apparently, the 30s are the new 20s. Is this merely something to make somebody in their 30s feel less fuddy-duddy? Ignore that annoying strand of grey that refuses to cow down under threat? Refer politely to the crows feet around the eyes as laugh lines?
Hah. A spade is a spade is a spade. Liked it better when I could still fill in 20-something on application forms/ questionnaries. Liked it better when the L'Oreal lady didn't try selling me something "for mature skin, ma'am". Arrrrrgggghhhh.
Just a ruse, really, just a ruse.