Saturday, 7 July 2007


The word 'Sale' manages to put a spark back in my eyes anytime, however depressed I may be. Contrary to the partner's belief, I am of the firm opinion that shopping is a recreational activity. This is how it contributes:
a. Makes me (very) happy.
b. That means I'm relaxed and de-stressed. Translated that means a happy, healthy body.
c. It's fun. More so when you lug home a satisfying bagful (or more).

As for the economy:
a. Contributing to the nation's income levels.
b. Encouraging growth in a budding sector. (Read somewhere that organized retail in India accounts for a mere 5% of the industry.)
c. Creates employment.

The above puts salve on my conscience. Not that by the above good deeds I need to worry about it anyway.

On the more serious side (whaaaat, wasn't all the above in all seriousness?) - ever wondered why sales work? Is it because to save 50 bucks on say, a pair of oven mitts and potholders, you wind up buying a couple, when maybe you have scant need for even the one? Rough back-of-the-envelope calculation would reveal an estimated spend of 300 bucks to save 100... on something that wasn't really required to begin with. So you save 100, but what about the 200 you needn't've parted with in the first place?

Shopping stress. Contrary to my belief that retail therapy rocks and is totally de-stressing, it's also true that people across the globe spend more than their shopping money on therapy to rid them of shopping stress. I'm still shaking my head in disbelief. Guess this is a classic case of two sides of the same coin and all that jazz, but I'll still go with shopping as one of my favourite recreational activities. Sometimes think the others on my list come in a fairly distant second.

Hmm, maybe it's time to touch base with the best friend and hit the mall. It's the weekend anyways. Where's that credit card now?

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